![]() ![]() “Who knows,” Kleinerman added, “maybe our next new sauce combination will come from a superfan using HEINZ REMIX!” According to Kleinerman, the machine will enable the $47.75 billion sauce giant to “understand and respond to consumer trends and flavor preferences in real-time.” (Emphasis TechCrunch’s.) ![]() “It’s an insights engine and business model enabler,” the executive clarified in a statement. To put it lightly, “it’s more than a sauce dispenser,” said Alan Kleinerman, the vice president of Disruption at Kraft Heinz. Yet, what’s actually concerning here (aside from the potential for a sauce “ graveyard“) is what Heinz plans to do after dippers dip. The enhancers can each be customized via three “intensity levels” (low, medium and high), said Kraft Heinz in a statement.Ĭhipotle ketchup is well-trodden territory, yet Heinz claims its touch-screen dispenser will deliver “200 potential sauce combinations” when it debuts at Chicago’s 2023 National Restaurant Association Show, among them the horrific (mango ranch) and the redundant (chipotle steak sauce). Kraft Heinz said yesterday that the machine will offer folks the “power to personalize their sauces like never before.” It follows a two-step process - select a base (for now, ketchup, ranch, 57 steak sauce, and BBQ), plus one or more “enhancers” (for now, jalapeño, smoky chipotle, buffalo, and mango). Yet, a great deal more is going on beneath the surface. As tech conglomerates and moneyed men call for AI dealers to pump their brakes, I believe another emergent technology, Heinz Remix, warrants close examination.Īt first, Heinz Remix simply appears to be a mix-n-match soda dispenser - for sauce. ![]()
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